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Crisis Media Skills

Handling the media during a crisis
Identify crisis media skills & rehearse them In mock crisis scenarios

Crisis Media Skills

Handling the media during a crisis Identify crisis media skills & rehearse them In mock crisis scenarios

Session 1
What does it take to be a good media communicator?
Use of social media during a crisis.
Case-Studies - Reacting to the Media + Ambush Interviews
What to say when Ambushed by the Media? Role-play
Play back and Evaluation of Ambush Role-plays
Session 2
Turning Crisis Facts into a Media Statement
Case-studies of stand up media briefings
Deliver Media Statement in stand-up briefing + Q & A
Play back and Evaluation of stand-up briefing + Q & A
Session 3
Preparing for Difficult Questions - Bridging Statements
Media Dos & Don'ts + Tricks of the Trade
Update Media Statement to Press Release using new facts
Case-Studies – crisis press conferences
Guidelines on Conducting a Crisis Press Conference
Session 4
Conduct Press Conference Responding to Specific Crisis + Q & A
Assessment of Individual Press Conferences + Q & A
Who should attend?
Company spokespeople, corporate communications executives, marketing managers, emerging managers, small business owners.
What you can expect?
Insights into how to handle the media during a crisis. Realistic role-plays simulating mock crisis scenarios that relate to your industry.
Course facilitator
Paul Carr (B.Ed. Diploma of Teaching, Certificate of Leadership Skills, Certificate of Broadcasting) is a respected corporate communications consultant whose extensive experience in the media and background in education spans 25 years. Having worked as a journalist and senior news presenter at the Australian Broadcasting Corporation and then as a news presenter at Mediacorp in Singapore Paul knows how to communicate effectively to a wide audience. Paul knows how the media works from the inside and offers his clients tested formulas and strategies that are based on his extensive experience as both a public and commercial broadcaster. His background in education allows him to impart his insights in ways that are creative, useful and easy to understand. Paul has lived in Singapore for eleven years & his insights as a communications consultant have been sought by local & multi-national companies.
Payment
RM999 - 8hrs