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Media Interview Skills

Identify the skills necessary for speaking to a jounalist
Write messages, present crediibly & speak pursuasively

Media Interview Skills

Identify the skills necessary for speaking to a jounalist. Write messages, present crediibly & speak pursuasively

Session 1
What does it take to be an effective communicator?
Telling interesting stories - what's your message?
Case-studies of interesting story tellers
Role-play assess your current communication style
Video play back of current communication style
Session 2
Media Trends & Values
Writing clear, credible messages for the media
Owning your message prior to & during the interview
Case-studies of interesting media interviews
Role-play media interview making your corporate message interesting
Video play back of interview with critique
Session 3
What different mediums need - online, print, television, radio
Use of social media
Importance of following your company's media policy
Media presentations skills
Developing your voice for the media
Case-studies of effective media presentation skills
Role-play media interview displaying effective media presentation skills
Video play back of interview with critique
Session 4
Tricks of the trade + Media Dos & Don'ts
Handling difficult or sensitive questions effortlessly
Case-studies of handling difficult questions
Role-play media interview handling difficult or sensitive questions
Video play back of media interview with critique
Who should attend?
Company spokespeople, corporate communications executives, marketing managers, emerging managers, small business owners.
What you can expect?
Insights into what journalists really want. How to create memorable messages. Analysis of your current communications style. How to behave during a media interview. Tips & tricks on handling difficult questions. Realistic role-plays to rehearse the skills you are exploring during the course. Video play back & critique for each skill.
Course facilitator
Paul Carr (B.Ed. Diploma of Teaching, Certificate of Leadership Skills, Certificate of Broadcasting) is a respected corporate communications consultant whose extensive experience in the media and background in education spans 25 years. Having worked as a journalist and senior news presenter at the Australian Broadcasting Corporation and then as a news presenter at Mediacorp in Singapore Paul knows how to communicate effectively to a wide audience. Paul knows how the media works from the inside and offers his clients tested formulas and strategies that are based on his extensive experience as both a public and commercial broadcaster. His background in education allows him to impart his insights in ways that are creative, useful and easy to understand. Paul has lived in Singapore for eleven years & his insights as a communications consultant have been sought by local & multi-national companies.
Payment
RM999 - 8hrs